About Us

Activity Toys Direct Limited is a family run business based in North Yorkshire with over 55 years of experience in the Toy industry. We are now established as one of the leading retailers of Children's Play Equipment and we have been retailing online since 1998.

things (as a company) we like...

nice weather (an obvious one), that first cup of coffee in a morning, most (as it turns out) premier football teams (we won't say which is the outright winner), people who say thank you!, chocolate, brown copper kettles etc...

and things we don't like...

spam (either kind), too much chocolate, emailed jokes, smelly cheese!